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Pragmatics in persuasive discourse of Spanish television advertising

Author: Karol J Hardin
Publisher: Dallas, TX : SIL International ; [Arlington, Tex.] : University of Texas at Arlington, ©2001.
Series: SIL International and the University of Texas at Arlington publications in linguistics, publication 137.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries - Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically encoded? (3) Are any differences evident  Read more...
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Additional Physical Format: Online version:
Hardin, Karol J.
Pragmatics in persuasive discourse of Spanish television advertising.
Dallas, TX : SIL International ; [Arlington, Tex.] : University of Texas at Arlington, ©2001
(OCoLC)604957747
Document Type: Book
All Authors / Contributors: Karol J Hardin
ISBN: 1556711506 9781556711503
OCLC Number: 48581049
Description: xi, 234 pages ; 24 cm.
Series Title: SIL International and the University of Texas at Arlington publications in linguistics, publication 137.
Responsibility: Karol J. Hardin.

Abstract:

"This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries - Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically encoded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations."--Back cover.

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