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Praxisorientierte Markenführung : neue Strategien, innovative Instrumente und aktuelle Fallstudien

Author: Brigitte Gaiser
Publisher: Wiesbaden : Gabler, 2005.
Edition/Format:   Print book : German : 1. AuflView all editions and formats
Publication:Praxisorientierte Markenführung.
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brigitte Gaiser
ISBN: 3409125167 9783409125161
OCLC Number: 76615958
In: Gaiser, Brigitte
Notes: Literaturangaben.
Description: XIX, 696 S. : ill., graph. Darst. ; 24 cm
Responsibility: Brigitte Gaiser/Richard Linxweiler/Vincent Brucker (Hrsg.).

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