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Precision marketing : maximizing revenue through relevance

Author: Sandra Zoratti; Lee Gallagher
Publisher: London : Kogan Page, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Zoratti, Sandra.
Precision Marketing : Maximizing Revenue Through Relevance.
London : Kogan Page, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sandra Zoratti; Lee Gallagher
ISBN: 9780749465360 0749465360
OCLC Number: 792684168
Description: 1 online resource (xvi, 208 pages) : illustrations
Contents: Introduction: why relevance is relevant --
Getting relevant --
The precision marketing journey --
Step one: determine your objective --
Step two: gather data --
Step three: analyse and model --
Step four: strategize --
Step five: deploy --
Step six: measure --
Targeting Tesco --
The precision marketer's moment --
Conclusion.
Responsibility: Sandra Zoratti, Lee Gallagher.

Abstract:

Benefit from incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.  Read more...

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"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show Read more...

 
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