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Predictably irrational : the hidden forces that shape our decisions

저자: Dan Ariely
출판사: New York, N.Y. : HarperCollins Publishers, ©2008.
판/형식:   도서 : 영어 : 1st ed모든 판과 형식 보기
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This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways.  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Dan Ariely
ISBN: 9780061353239 006135323X 0007256523 9780007256525
OCLC 번호: 182521026
설명: xxii, 280 p. : ill. ; 23 cm.
내용: The truth about relativity: why everything is relative, even when it shouldn't be --
The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
The cost of zero cost: why we often pay too much when we pay nothing --
The cost of social norms: why we are happy to do things, but not when we are paid to do them --
The influence of arousal: why hot is much hotter than we realize --The problem of procrastination and self-control: why we can't make ourselves do what we want to do --
The high price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
The effect of expectations: why the mind gets what it expects --
The power of price: why a 50-cent aspirin can do what a penny aspirin can't --
The context of our character, part I: why we are dishonest, and what we can do about it --
The context of our character, part II: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches?
책임: Dan Ariely.
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초록:

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

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'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds 더 읽기…

 
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