跳到内容
Predictably irrational : the hidden forces that shape our decisions 预览资料
关闭预览资料
正在查...

Predictably irrational : the hidden forces that shape our decisions

著者: Dan Ariely
出版商: New York, N.Y. : HarperCollins Publishers, ©2008.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
提要:
This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways.  再读一些...
评估:

根据 2 评估等级 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在线查找

与资料的链接

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Dan Ariely
ISBN: 9780061353239 006135323X 0007256523 9780007256525
OCLC号码: 182521026
描述: xxii, 280 p. : ill. ; 23 cm.
内容: The truth about relativity: why everything is relative, even when it shouldn't be --
The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
The cost of zero cost: why we often pay too much when we pay nothing --
The cost of social norms: why we are happy to do things, but not when we are paid to do them --
The influence of arousal: why hot is much hotter than we realize --The problem of procrastination and self-control: why we can't make ourselves do what we want to do --
The high price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
The effect of expectations: why the mind gets what it expects --
The power of price: why a 50-cent aspirin can do what a penny aspirin can't --
The context of our character, part I: why we are dishonest, and what we can do about it --
The context of our character, part II: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches?
责任: Dan Ariely.
更多信息:

摘要:

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

评论

社评

出版商概要

'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (1)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/182521026>
library:oclcnum"182521026"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/182521026>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/902172>
rdf:typeschema:Intangible
schema:name"Economics--Psychological aspects"@en
schema:name"Economics--Psychological aspects."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2008"
schema:creator
schema:datePublished"2008"
schema:description"The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The influence of arousal: why hot is much hotter than we realize --The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics, and where are the free lunches?"@en
schema:description"This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/796540925>
schema:inLanguage"en"
schema:name"Predictably irrational : the hidden forces that shape our decisions"@en
schema:numberOfPages"280"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.