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Predictably irrational : the hidden forces that shape our decisions

著者: Dan Ariely
出版商: New York, NY : Harper, ©2008.
版本/格式:   Print book : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
提要:
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Dan Ariely
ISBN: 9780061353239 006135323X 0007256523 9780007256525
OCLC号码: 182521026
描述: xxii, 280 pages : illustrations ; 23 cm
内容: 1. The truth about relativity : why everything is relative, even when it shouldn't be --
2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air --
3. The cost of zero cost : why we often pay too much when we pay nothing --
4. The cost of social norms : why we are happy to do things, but not when we are paid to do them --
5. The influence of arousal : why hot is much hotter than we realize --
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do --
7. The high price of ownership : why we overvalue what we have --
8. Keeping doors open : why options distract us from our main objective --
9. The effect of expectations : why the mind gets what it expects --
10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't --
11. The context of our character, part I : why we are dishonest, and what we can do about it --
12. The context of our character, part II : why dealing with cash makes us more honest --
13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
责任: Dan Ariely.
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摘要:

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

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'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds 再读一些...

 
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