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Predictably irrational : the hidden forces that shape our decisions
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Predictably irrational : the hidden forces that shape our decisions

Author: Dan Ariely
Publisher: New York : HarperCollins, 2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
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Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 9780061353239 006135323X
OCLC Number: 254785620
Description: XXII, 280 S : ill ; 24cm.
Responsibility: Dan Ariely.

Abstract:

Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.

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