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|All Authors / Contributors:||
|Notes:||"Revised and expanded edition."|
|Description:||xxii, 349 pages : illustrations ; 21 cm|
|Contents:||How an injury led me to irrationality and to the research described here --
The truth about relativity: why everything is relative, even when it shouldn't be --
The fallacy of supply and demand: why the price of pearls and everything else is up in the air --
The cost of zero cost: why we often pay too much when we pay nothing --
The cost of social norms: why we are happy to do things, but not when we are paid to do them --
The power of a free cookie: how free can make us less selfish --
The influence of arousal: why hot is much hotter than we realize --
The problem of procrastination and self-control: why we can't make ourselves do what we want to do --
The high price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
The effect of expectations: why the mind gets what it expects --
The power of price: why a 50 cent aspirin can do what a penny aspirin can't --
The cycle of distrust: why we don't believe what marketers tell us --
The context of our character part I: why we are dishonest, and what we can do about it --
The context of our character, part II: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics and where are the free lunches?
- Decision making.
- Reasoning (Psychology)
- Economics -- Psychological aspects.
- Consumer behavior.
- Decision Making.
- Logisches Denken.