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|Notes:||"Originally published in 2008, in a different format, by HarperCollins Publishers."--T.p. verso.
"1st rev. and expanded ed"--T.p. verso.
|Description:||xxxii, 368 p. ; 23 cm.|
|Contents:||How an injury led me to irrationality and to the research described here --
Truth about relativity: why everything is relative, even when it shouldn't be --
Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
Cost of zero cost: why we often pay too much when we pay nothing --
Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize --
Problem of procrastination and self-control: why we can't make ourselves do what we want to do --
High price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
Effect of expectations: why the mind gets what it expects --
Power of price: why a 50-cent aspirin can do what a penny aspirin can't --
Context of our character, part 1: why we are dishonest, and what we can do about it --
Context of our character, part 2: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches? --
Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters --
Thoughts about the subprime mortgage crisis and its consequences.
|Other Titles:||Predictably rational|
- Decision making.
- Economics -- Psychological aspects.
- Consumer behavior.
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