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Predictive analytics : the power to predict who will click, buy, lie, or die

Author: Eric Siegel
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
You have been predicted - by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: Predicting human behavior combats financial risk, fortifies healthcare, reduces spam, toughens crime-fighting and boosts sales. How?  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Siegel, Eric.
Predictive analytics.
Hoboken, N.J. : Wiley, ©2013
(DLC) 2012047252
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Eric Siegel
ISBN: 9781118416853 1118416856 9781118420621 1118420624 129919270X 9781299192706
OCLC Number: 824536068
Notes: Includes index.
Description: 1 online resource
Contents: Liftoff! prediction takes action : the stock market --
With power comes responsibility : HP, Target and the police deduce your secrets --
The data effect : blogger anxiety and the economy --
The machine that learns : Chase and mortgage risk.
Responsibility: Eric Siegel.

Abstract:

Mesmerizing & fascinating. The Seattle Post-Intelligencer "The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.  Read more...

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Praise for Predictive Analytics "What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers." DAVID LEINWEBER, author Read more...

 
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