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A preface to marketing management

Author: J Paul Peter; James H Donnelly
Publisher: Plano, Tex. : Business Publications, 1988.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Document Type: Book
All Authors / Contributors: J Paul Peter; James H Donnelly
ISBN: 0256060789 9780256060782
OCLC Number: 17557539
Notes: Includes indexes.
Description: xii, 320 pages : illustrations ; 24 cm
Responsibility: J. Paul Peter, James H. Donnelly, Jr.

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