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Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi

Author: Philipp G Rosengarten; Christoph B Stürmer
Publisher: Basingstoke [UK] ; New York : Palgrave Macmillan, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The automotive analysts Philipp G. Rosengarten and Christoph B. Stuermer tell the impressive success story of the German premium car brands. With the help of the Design-Innovation-Sector matrix (DIS matrix) they define their characteristics and analyse the decisive success factors. After looking at future challenges facing these premium brands if they are to defend their current leadership, the authors apply the  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philipp G Rosengarten; Christoph B Stürmer
ISBN: 1403998833 9781403998835
OCLC Number: 61302537
Description: xiv, 194 pages : illustrations ; 24 cm
Contents: Ch. 1. What is a premium car brand? --
Ch. 2. BMW --
from motorbike to car --
Ch. 3. Mercedes-Benz --
inventor of the automobile --
Ch. 4. Porsche --
forging the sports car --
Ch. 5. Audi --
vorsprung durch technik --
Ch. 6. Cooperation, competition and perception of premium brands --
Ch. 7. The design-innovation-sector matrix (DIS matrix) --
Ch. 8. The success factors of premium brands --
Ch. 9. Challenges for premium brands --
Ch. 10. Insights for other companies and industries --
App. Premium brands --
theory.
Other Titles: Geheimnis des Erfolgs von Mercedes-Benz, BMW, Porsche und Audi.
Responsibility: Philipp G. Rosengarten and Christoph B. Stuermer.
More information:

Abstract:

At the beginning of the 1990s the German car industry had its back to the wall. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new  Read more...

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'Who - like myself - has followed and partially influenced the way of the German Premium brands to global leadership, is impressed by the quality of research and analysis as well as the competence of Read more...

 
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