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Presidential campaign communication

Author: Craig Allen Smith
Publisher: Cambridge ; Malden, MA : Polity Press, [2015]
Series: Contemporary political communication.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.

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Document Type: Book
All Authors / Contributors: Craig Allen Smith
ISBN: 9780745680224 0745680224 9780745680231 0745680232
OCLC Number: 886672070
Description: xi, 292 pages ; 25 cm.
Contents: Presidential campaigns as communication --
The stages of the quest for the White House --
The campaign trialogue: citizens, reporters, and campaigners --
Campaigns as rhetorical puzzles --
Laws and rules shape campaign communication --
America's tribes of voters --
Media and messages --
Acclaiming, attacking, and defending candidate images --
Persuading, fast and slow: advertising and speaking --
Reporting campaigns for "people like us" --
Presidential debates: the rhetorical super bowl --
Conclusions.
Series Title: Contemporary political communication.
Responsibility: Craig Allen Smith.

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Craig Allen Smith?s Presidential Campaign Communication is a thorough, clear, and comprehensive text that details all of the important elements of presidential campaign communication. The book nicely Read more...

 
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