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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/30734055 Title: Presidential campaigns and American self images Author: Arthur H Miller; Bruce E Gronbeck Publisher: Boulder : Westview Press, 1994. ISBN/ISSN: 0813318858 9780813318851 0813388996 9780813388991 OCLC:30734055

  
  

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Subjects

• Presidents -- United States -- Election.
• Political culture -- United States.
• Political campaigns -- United States.
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Presidential campaigns and American self images

Author:	Arthur H Miller; Bruce E Gronbeck
Publisher:	Boulder : Westview Press, 1994.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges chapters in three parts: images centered on candidates, mass media, and the public. A final chapter assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda. Students and teachers alike will find this book ideal for college courses in campaigns and elections, political behavior, and a variety of specialty courses.  Read more...
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