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Presidential campaigns, slogans, issues, and platforms : the complete encyclopedia

Author: Robert North Roberts; Scott J Hammond; Valerie A Sulfaro
Publisher: Santa Barbara, Calif. : Greenwood, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A three-volume work explores the history of presidential campaigns in the U.S., addressing advertising and slogans, trends and strategies, and key issues that have defined each race from 1788 to the present.
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Genre/Form: Encyclopedias
History
Platforms
Platforms Encyclopedias
Document Type: Book
All Authors / Contributors: Robert North Roberts; Scott J Hammond; Valerie A Sulfaro
ISBN: 9780313380921 0313380929
OCLC Number: 771913440
Awards: Winner of 2013 Outstanding Academic Title 2013 (United States)
Description: 3 volumes (lii, 1241 pages) : illustrations ; 26 cm
Contents: V. 1. Slogans, issues, programs, personalities, and strategies --
v. 2. Presidential campaigns, 1788-89 to 1908 --
v. 3. Presidential campaigns, 1912 to 2008.
Responsibility: Robert North Roberts, Scott John Hammond, and Valerie A. Sulfaro.

Abstract:

The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008.  Read more...

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"A comprehensive research tool for college students and other users who are interested in political history." - Library Journal "The authors of this set have constructed an easy-to-use, readable Read more...

 
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