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The price advantage workbook : step-by-step questions and exercises to help you master The price advantage

Author: Michael V Marn
Publisher: Hoboken, N.J. : Wiley, ©2005.
Series: Wiley finance series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Problems and exercises
Problems, exercises, etc
Additional Physical Format: Print version:
Price advantage workbook.
Hoboken, N.J. : Wiley, ©2005
(OCoLC)57183858
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael V Marn
ISBN: 0471725501 9780471725503
OCLC Number: 57600083
Description: 1 online resource (ix, 114 pages).
Contents: ""Contents""; ""About the Book""; ""PART ONE Questions""; ""CHAPTER 1 Introduction""; ""CHAPTER 2 The Three Levels of Price Management""; ""CHAPTER 3 Transaction""; ""CHAPTER 4 Product/Market Strategy""; ""CHAPTER 5 Industry Strategy""; ""CHAPTER 6 New Product Pricing""; ""CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings""; ""CHAPTER 8 Postmerger Pricing""; ""CHAPTER 9 Price Wars""; ""CHAPTER 10 Technology-Enabled Pricing""; ""CHAPTER 11 Legal Issues""; ""CHAPTER 12 Pricing Architecture""; ""CHAPTER 13 Driving Pricing Change""; ""PART TWO Answers""; ""CHAPTER 1 Introduction"" ""CHAPTER 2 The Three Levels of Price Management""""CHAPTER 3 Transaction""; ""CHAPTER 4 Product/Market Strategy""; ""CHAPTER 5 Industry Strategy""; ""CHAPTER 6 New Product Pricing""; ""CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings""; ""CHAPTER 8 Postmerger Pricing""; ""CHAPTER 9 Price Wars""; ""CHAPTER 10 Technology-Enabled Pricing""; ""CHAPTER 11 Legal Issues""; ""CHAPTER 12 Pricing Architecture""; ""CHAPTER 13 Driving Pricing Change""; ""About the Authors""
Series Title: Wiley finance series.
Responsibility: Michael V. Marn [and others].
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