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Price elasticity : research on magnitude and determinants

Author: Evelyn Friedel
Publisher: Frankfurt am Main ; New York : Peter Lang, [2014]
Series: Schriften zu Marketing und Handel, Band 16
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Friedel, Evelyn, 1978-
Price elasticity
(DLC) 2014036694
(OCoLC)891001498
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Evelyn Friedel
ISBN: 9783653042948 3653042941
OCLC Number: 895258613
Description: 1 online resource.
Contents: Contents: Price Elasticity - Demand - Profit - Price - Academic Publications - Consulting Projects - Consulting Project Data - Price Sensitivity - Multiple Linear Regression - Stepwise Regression - Price Response Function - Amoroso-Robinson Relation.
Series Title: Schriften zu Marketing und Handel, Band 16
Responsibility: Evelyn Friedel.

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