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Pricing for profit : how to command higher prices for your products and services

Author: Dale Furtwengler
Publisher: New York : American Management Association, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Few businesses are compensated well for the value they provide.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Furtwengler, Dale.
Pricing for profit.
New York : American Management Association, ©2010
(DLC) 2009014406
(OCoLC)318292747
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dale Furtwengler
ISBN: 9780814415184 0814415180 0814415172 9780814415177
OCLC Number: 458594534
Description: 1 online resource (xii, 217 pages)
Contents: Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index.
Responsibility: Dale Furtwengler.

Abstract:

Few businesses are compensated well for the value they provide.

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