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The pricing journey : the organizational transformation toward pricing excellence

Author: Stephan Liozu
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2015] ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Liozu, Stephan, author.
Pricing journey
(DLC) 2014042784
(OCoLC)894746172
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephan Liozu
ISBN: 9780804794411 0804794413
OCLC Number: 906925239
Description: 1 online resource.
Contents: What is pricing excellence? --
The transformational journey --
Champions lead the organizational mobilization --
Center-led price management : a hybrid organizational architecture for pricing --
Capabilities : social and technical assets and activities --
Change capacity : a progressive internalization --
Confidence : the fuel of the organizational transformation --
Possible roadblocks along the journey --
Pricing myths at the organizational level --
Pricing skills to face complexity and dynamic environments --
Closing thoughts.
Responsibility: Stephan M. Liozu.

Abstract:

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need  Read more...

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"Neither businesses nor business schools provide sufficient guidance and training for effective pricing practices. The Pricing Journey addresses this need. An insightful and highly informative book, Read more...

 
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