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Pricing policies and procedures

Author: Nessim Hanna; H Robert Dodge
Publisher: New York : New York University Press, 1995.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this  Read more...
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Document Type: Book
All Authors / Contributors: Nessim Hanna; H Robert Dodge
ISBN: 0814735177 9780814735176
OCLC Number: 30547851
Description: xii, 216 p. : ill. ; 22 cm.
Contents: 1. The Nature of the Pricing Process --
2. Market Interpretations of Price --
3. Pricing from the Standpoint of Economic Theory --
4. Role of Costs in Pricing --
5. Cost-oriented Pricing --
6. Demand and Competition-oriented Pricing --
7. Pricing Decisions by Manufacturers --
8. Product Line Pricing --
9. Pricing Over the Product Life Cycle --
10. Geographic Pricing Practices --
11. Retail Pricing --
12. Pricing and the Legal Issues --
13. Pricing of Services --
14. Pricing During Inflationary and Shortage Conditions --
15. Pricing in International Markets.
Responsibility: Nessim Hanna and H. Robert Dodge.
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Abstract:

Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price.

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