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Pricing : policies and procedures.

Author: Nessim Hanna; H Robert Dodge
Publisher: Basingstoke : Macmillan, 1996.
Edition/Format:   book_printbook : English : 3rd printView all editions and formats
Database:WorldCat
Summary:

Expounds the view that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost and the market-place.  Read more...

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Document Type: Book
All Authors / Contributors: Nessim Hanna; H Robert Dodge
ISBN: 033361125X 9780333611258
OCLC Number: 464433008
Notes: Med litteraturhenvisninger.
Description: xii, 216 s.
Contents: The Nature of the Pricing Process - Market Interpretations of Price - Pricing from the Standpoint of Economic Theory - The Role of Costs in Pricing - Cost-Oriented Pricing - Demand and Competition Oriented Pricing - Pricing Decisions by Manufacturers - Product Line Pricing - Pricing Over the Product Life Cycle - Geographic Pricing Practices - Retail Pricing - Pricing and the Legal Issues - The Pricing of Services - Pricing During Inflationary and Shortage Conditions - Pricing in International Markets

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