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Pricing strategy : setting price levels, managing price discounts, & establishing price structures

Author: Tim J Smith
Publisher: Mason, Oh : South-Western Cengage Learning, [2012]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tim J Smith
ISBN: 9780538480888 0538480882 9781111571290 1111571295
OCLC Number: 651908448
Description: xxii, 318 pages : illustrations ; 27 cm
Contents: Part I. Setting the Price --
1. Boundaries of a Good Price --
2. Profit's Sensitivity to Price --
3. Consumer Perception Driven Pricing --
4. Price to Value --
5. Psychological Influences to Price Sensitivity --
Part II. Managing Price Variances --
6. Price Segmentation --
7. Price Promotions --
8. Discount Management --
Part III. Establishing Price Structures --
9. Price Structures and Multipart Tariffs --
10. Add-ons and Accessories --
11. Versioning --
12. Bundling --
13. Subscriptions and Customer Lifetime Value --
14. Yield Management --
Part IV. Pricing Strategy --
15. Competition and Pricing --
16. Product Life Cycle Pricing --
17. Pricing Decisions and the Law.
Responsibility: Tim J. Smith Wiglaf Pricing.
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Part I: SETTING THE PRICE. 1. Boundaries of a Good Price. 2. Profit's Sensitivity to Price. 3. Consumer Perception Driven Pricing. 4. Price to Value. 5. Psychological Influences to Price Sensitivity. Read more...

 
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