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Principios de gestión en empresas de moda

Author: Susan Dillon; Belén Herrero
Publisher: Barcelona : Editorial Gustavo Gili, 2012.
Series: Moda y gestión.
Edition/Format:   eBook : Document : SpanishView all editions and formats
Database:WorldCat
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Genre/Form: Libros electronicos
Electronic books
Additional Physical Format: Print version:
Dillon, Susan.
Principios de gestión de empresas de moda.
: Editorial Gustavo Gili, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan Dillon; Belén Herrero
ISBN: 9788425225680 842522568X
OCLC Number: 847616553
Description: 1 online resource (185 pages).
Contents: ""2.5 Las agencias de predicción de tendencias""""2.6 Ejercicio""; ""2.7 Entrevista: Fiona Jenvey""; ""CapÃtulo 3: La logÃstica de la moda""; ""3.1 El proceso de compra""; ""3.2 El merchandising""; ""3.3 Formatos de establecimientos comerciales""; ""3.4 El calendario del comercio minorista""; ""3.5 La importación de productos de moda""; ""3.6 Ejercicio""; ""3.7 Entrevista: Katy Steel""; ""CapÃtulo 4: La comunicaciónde moda""; ""4.1 ¿Qué es la comunicación de moda?""; ""4.2 El consumidor de moda""; ""4.3 Branding""; ""4.4 El marketing de moda""; ""4.5 La promoción de moda"" ""4.6 El visual merchandising""""4.7 La publicidad de moda""; ""4.8 Ejercicio""; ""4.9 Entrevista: Michaela Ireson""; ""CapÃtulo 5: La máquina de la moda""; ""5.1 El calendario de la moda""; ""5.2 La prensa de moda""; ""5.3 Los editoriales de moda""; ""5.4 Las ferias comerciales y los eventos""; ""5.5 Ejercicio""; ""5.6 Entrevista: Paul Harness""; ""CapÃtulo 6: Salvando distancias entre moda y empresa""; ""6.1 Cómo convertirse en un emprendedor de la moda""; ""6.2 La descripción general de la empresa""; ""6.3 La planificación empresarial creativa""
Series Title: Moda y gestión.
Responsibility: Susan Dillon.

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