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Principles and methods of social research

Author: William D Crano; Marilynn B Brewer
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2002.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

This work draws from social psychological and communications research to reflect the newest statistical techniques associated with designs and data collection methods. It focuses on understanding the  Read more...

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Document Type: Book
All Authors / Contributors: William D Crano; Marilynn B Brewer
ISBN: 0805839038 9780805839036 0805839046 9780805839043
OCLC Number: 48177263
Notes: Originally published: Boston : Allyn and Bacon, ©1986.
Description: xii, 416 pages : illustrations ; 26 cm
Contents: Introduction to social research methods. Basic concepts --
Fitting research design to research purpose : internal and external validity --
Research design strategies. Designing experiments : variations on the basics --
Constructing laboratory experiments --
Conducting experiments outside the laboratory --
correlational design and causal analysis --
Quasi-experiments and evaluation research --
Survey design and sampling --
Data collection methods. Systematic observational methods and naturalistic research --
Interviewing --
Content analysis --
Scaling stimuli : social psychophysics --
Scaling individuals : questionnaire design and rating scale construction --
Social cognition methods : measuring implicit thoughts and feelings --
Methods for assessing dyads and groups --
Concluding perspectives. Synthesizing research results : meta-analysis --
Social responsibility and ethics in social research.
Responsibility: William D. Crano, Marilynn B. Brewer.
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