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Principles and practice in business and management research

Author: V J Wass; P E Wells
Publisher: Aldershot, Hants, England ; Brookfield, Vt. : Dartmouth, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This text seeks to address issues of research methodology in business and management at both a theoretical and practical level. In providing examples of research methods in action, the book is  Read more...

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Document Type: Book
All Authors / Contributors: V J Wass; P E Wells
ISBN: 1855214385 9781855214385 1855214504 9781855214507
OCLC Number: 30671303
Description: xv, 306 pages : illustrations ; 23 cm
Contents: 1. Research Methods in Action: An Introduction / Victoria Wass and Peter Wells --
2. Theory and Practice of Participant Observation / Rick Delbridge and Ian Kirkpatrick --
3. Research Methods in Accounting History / Malcolm Anderson --
4. Minimizing and Managing Bias in a Mail Survey: A Study of Redundant Miners / Victoria Wass --
5. Interviewing Techniques in Business and Management Research / Michael Healey and Mike Rawlinson --
6. Strategic Organizational Analysis in Four Dimensions / David Stiles --
7. From 'Man-in-the-Middle' to Front Line Manager: Investigating the Changing Role of the Supervisor / James Lowe --
8. Investigating Marketing Change: A Comparative-Intensive Approach / Martin Kitchener --
9. Acquiring Expertise for a Knowledge-based System in Tourism Marketing / Paulo Rita --
10. Validating Prototype Development: The COMSTRAT Survey / Fiona Davies --
11. Methodology and the Target Audience / Paul Nieuwenhuis.
Responsibility: edited by V.J. Wass, P.E. Wells.

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