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Principles of marketing : a global perspective

Author: Richard J Semenik; Gary J Bamossy
Publisher: Cincinnati, Ohio : South-Western College Pub., ©1995.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level.

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Additional Physical Format: Online version:
Semenik, Richard J.
Principles of marketing.
Cincinnati, Ohio : South-Western College Pub., ©1995
(OCoLC)894760329
Document Type: Book
All Authors / Contributors: Richard J Semenik; Gary J Bamossy
ISBN: 0538839139 9780538839136
OCLC Number: 30700944
Notes: Maps on lining papers.
Description: xxii, 682 pages : illustrations (some color), color maps ; 26 cm
Contents: Foundations of the marketing process --
Analyzing markets and buyer behavior --
Operationalizing the marketing process: the marketing mix --
Managing the marketing process --
Special aspects of the marketing process.
Responsibility: Richard J. Semenik, Gary J. Bamossy.

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