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Principles of marketing

Author: David L Kurtz; Louis E Boone
Publisher: Mason, Ohio : Thomson South-Western, ©2006.
Edition/Format:   Book : English : 12th edView all editions and formats
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Document Type: Book
All Authors / Contributors: David L Kurtz; Louis E Boone
ISBN: 0324323794 9780324323795
OCLC Number: 62237827
Notes: Previous ed.: 2003.
"International student ed." - on cover.
Description: lii, 656 p. : ill. 28 cm.
Responsibility: David L. Kurtz, Louis E. Boone.

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