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Principles of marketing

Author: Thomas C Kinnear; Kenneth L Bernhardt
Publisher: Glenview, Ill. : Scott, Foresman/Little, Brown Higher Education, ©1990.
Series: Scott, Foresman series in marketing.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Thomas C Kinnear; Kenneth L Bernhardt
ISBN: 0673385655 9780673385659
OCLC Number: 20453817
Description: 765, 36, 18 pages : color illustrations ; 26 cm.
Contents: Marketing and the environment --
The marketplace --
Product --
Distribution --
Promotion.
Series Title: Scott, Foresman series in marketing.
Responsibility: Thomas C. Kinnear, Kenneth L. Bernhardt.

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