Find a copy online
Links to this item
Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Philip Kotler; Gary Armstrong
|ISBN:||0136912478 9780136912477 0137216890 9780137216895 0137216149 9780137216147|
|Description:||xxiii, 711 p. : col. ill. ; 29 cm.|
|Series Title:||Prentice-Hall series in marketing.|
|Responsibility:||Philip Kotler, Gary Armstrong.|
WorldCat User Reviews (3)
easy to use as a textbook. About the E-commerce chapter should be improve now. Regarding the situation about marketing environment at a global economic background, the marketing becomes more and more competitive and technological. Anyway, this is a classic textbook for university students.http://www.ctutu.com
- Was this review helpful to you?
principle of marketing
- 4 of 5 people found this review helpful. Did it help you?
- 1 of 1 people found this review helpful. Did it help you?
User lists with this item (10)
- marketing(1 items)
by roachai updated 2012-07-15
- new book(1 items)
by manyougo updated 2012-04-17
- ჩემი საყვარელი სახელმძღვანელოები(2 items)
by irakli.kurdiani updated 2011-05-28
- Principles of Marketing(1 items)
by vmartinezjr updated 2009-11-22
- RCC Library Collection(500 items)
by rockfordcareercollege updated 2009-06-01