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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/22862097 Title: Principles of marketing Author: Philip Kotler; Gary Armstrong Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1991. ISBN/ISSN: 0136912478 9780136912477 0137216890 9780137216895 0137216149 9780137216147 OCLC:22862097

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Principles of marketing

Author:	Philip Kotler; Gary Armstrong
Publisher:	Englewood Cliffs, N.J. : Prentice Hall, ©1991.
Series:	Prentice-Hall series in marketing.
Edition/Format:	Book : English : 5th edView all editions and formats
Rating:	based on 3 rating(s) 3 with reviews

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Genre/Form:	Einführung
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Philip Kotler; Gary Armstrong Find more information about:
ISBN:	0136912478 9780136912477 0137216890 9780137216895 0137216149 9780137216147
OCLC Number:	22862097
Description:	xxiii, 711 p. : col. ill. ; 29 cm.
Series Title:	Prentice-Hall series in marketing.
Responsibility:	Philip Kotler, Gary Armstrong.

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WorldCat User Reviews (3)

marketing book

by manyougo (WorldCat user published 2012-04-17) Good

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easy to use as a textbook. About the E-commerce chapter should be improve now. Regarding the situation about marketing environment at a global economic background, the marketing becomes more and more competitive and technological. Anyway, this is a classic textbook for university students.http://www.ctutu.com

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principle of marketing

by rohitforyou (WorldCat user published 2007-02-24) Excellent

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gooood

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looking

by kafori (WorldCat user published 2007-05-07) Good

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i like kotler

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