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Principles of marketing

Author: Philip Kotler; Gary Armstrong
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1991.
Series: Prentice-Hall series in marketing.
Edition/Format:   Book : English : 5th edView all editions and formats
Database:WorldCat
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based on 3 rating(s) 3 with reviews

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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler; Gary Armstrong
ISBN: 0136912478 9780136912477 0137216890 9780137216895 0137216149 9780137216147
OCLC Number: 22862097
Description: xxiii, 711 p. : col. ill. ; 29 cm.
Series Title: Prentice-Hall series in marketing.
Responsibility: Philip Kotler, Gary Armstrong.

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WorldCat User Reviews (3)

marketing book

by manyougo (WorldCat user published 2012-04-17) Good Permalink

easy to use as a textbook. About the E-commerce chapter should be improve now. Regarding the situation about marketing environment at a global economic background, the marketing becomes more and more competitive and  technological. Anyway, this is a classic textbook for university students.http://www.ctutu.com

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principle of marketing

by rohitforyou (WorldCat user published 2007-02-24) Excellent Permalink
gooood
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looking

by kafori (WorldCat user published 2007-05-07) Good Permalink
i like kotler
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