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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Philip Kotler; Gary Armstrong
|ISBN:||0136912478 9780136912477 0137216890 9780137216895 0137216149 9780137216147|
|Description:||xxiii, 711 p. : col. ill. ; 29 cm.|
|Series Title:||Prentice-Hall series in marketing.|
|Responsibility:||Philip Kotler, Gary Armstrong.|
WorldCat User Reviews (3)
easy to use as a textbook. About the E-commerce chapter should be improve now. Regarding the situation about marketing environment at a global economic background, the marketing becomes more and more competitive and technological. Anyway, this is a classic textbook for university students.http://www.ctutu.com...
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principle of marketing
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