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Principles of marketing

Author: Charles W Lamb; Joseph F Hair; Carl D McDaniel
Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Lamb, Charles W.
Principles of marketing.
Cincinnati, Ohio : College Division, South-Western Pub. Co., ©1992
(OCoLC)753428880
Document Type: Book
All Authors / Contributors: Charles W Lamb; Joseph F Hair; Carl D McDaniel
ISBN: 0538813687 9780538813686 0534985912 9780534985912
OCLC Number: 24318974
Description: 1 volume (various pagings) : illustrations (some color) ; 27 cm
Responsibility: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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