skip to content
Principles of Marketing Preview this item
ClosePreview this item
Checking...

Principles of Marketing

Author: Philip Kotler; Gary M Armstrong
Publisher: Boston : Pearson, 2014 [i.e. 2013]
Edition/Format:   Print book : English : 15th ed, global edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler; Gary M Armstrong
ISBN: 0273786997 9780273786993
OCLC Number: 846782615
Description: 716 pages
Contents: Part I. Defining Marketing and the Marketing Process1. Marketing: Creating and Capturing Customer Value2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part II. Understanding the Marketplace and Consumers3. Analyzing the Marketing Environment4. Managing Marketing Information to Gain Customer Insights5. Consumer Markets and Consumer Buyer Behavior6. Business Markets and Business Buyer Behavior Part III. Designing a Customer-Driven Strategy and Mix7. Consumer-Driven Marketing Strategy8. Products, Services, and Brands: Building Customer Value9. New Product Development and Product Life-Cycle Strategies10. Pricing: Understanding and Capturing Customer Value11. Pricing Strategies12. Marketing Channels: Delivering Customer Value13. Retailing and Wholesaling14. Communicating Customer Value: Integrated Marketing Communications Strategy15. Advertising and Public Relations16. Personal Selling and Sales Promotion17. Direct and Online Marketing: Building Direct Customer Relationships Part IV. Extending Marketing18. Creating Competitive Advantage19. The Global Marketplace20. Sustainable Marketing: Social Responsibility and EthicsAppendix 1 Marketing PlanAppendix 2 Marketing by the NumbersReferencesGlossaryCreditsIndex
Responsibility: Philip Kotler, Gary Armstrong.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/846782615> # Principles of Marketing
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "846782615" ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   schema:about <http://dewey.info/class/658.8/> ;
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:author <http://experiment.worldcat.org/entity/work/data/2542148242#Person/kotler_philip> ; # Philip Kotler
   schema:author <http://experiment.worldcat.org/entity/work/data/2542148242#Person/armstrong_gary_m> ; # Gary M. Armstrong
   schema:bookEdition "15th ed, global ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2014" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2542148242> ;
   schema:inLanguage "en" ;
   schema:name "Principles of Marketing"@en ;
   schema:productID "846782615" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/846782615#PublicationEvent/boston_pearson_2014_i_e_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2542148242#Agent/pearson> ; # Pearson
   schema:url <http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273787853> ;
   schema:workExample <http://worldcat.org/isbn/9780273786993> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/846782615> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/2542148242#Person/armstrong_gary_m> # Gary M. Armstrong
    a schema:Person ;
   schema:familyName "Armstrong" ;
   schema:givenName "Gary M." ;
   schema:name "Gary M. Armstrong" ;
    .

<http://experiment.worldcat.org/entity/work/data/2542148242#Person/kotler_philip> # Philip Kotler
    a schema:Person ;
   schema:familyName "Kotler" ;
   schema:givenName "Philip" ;
   schema:name "Philip Kotler" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://worldcat.org/isbn/9780273786993>
    a schema:ProductModel ;
   schema:isbn "0273786997" ;
   schema:isbn "9780273786993" ;
    .

<http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273787853>
   rdfs:comment "View this book online, via DawsonERA, both on- and off-campus" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.