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Principles of Marketing.

Author: Roger Peterson
Publisher: Delhi : Global Media, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Handbooks, manuals, etc
Additional Physical Format: Print version:
Peterson, Roger.
Principles of Marketing.
Delhi : Global Media, ©2006
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roger Peterson
ISBN: 9788189940805 8189940805
OCLC Number: 945865140
Description: 1 online resource (304 pages)
Contents: Table of Contents; Principles of Marketing; Channels of Distribution; Retailing; Wholesaling; Product Movement; Promotion Decisions; Advertising; Distribution Decisions; Sales Promotion; Public Relations; Personal Selling; Pricing Decisions; Advertising Terms; Managing the Advertising Campaign; Database Glossary; Sales Glossary.

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