skip to content
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them Preview this item
ClosePreview this item
Checking...

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Author: Michael Johnson
Publisher: London ; New York : Phaidon, 2012.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Johnson
ISBN: 9780714864730 0714864730
OCLC Number: 812188354
Notes: Previous edition: 2002.
Description: 319, [1] pages : illustrations (chiefly color) ; 25 cm
Contents: Re-invention --
Smoke and mirrors --
Branding --
Budgets --
Charities and institutions --
Breakthroughs --
Humour --
Shock --
Identity change --
Generation gap --
Information --
Propaganda and ethics --
Education --
Heritage and retro --
Vernacular --
Repetition --
Trust --
Words --
Flexible identity.
Responsibility: Michael Johnson.

Abstract:

A manual for design students and professionals offering solutions to design problems.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Praise for the first edition: 'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/812188354> # Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "812188354" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/art_publicitaire> ; # Art publicitaire
   schema:about <http://id.worldcat.org/fast/869331> ; # Commercial art
   schema:about <http://dewey.info/class/741.6/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/werbekampagne> ; # Werbekampagne
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/visuelle_kommunikation> ; # Visuelle Kommunikation
   schema:about <http://id.worldcat.org/fast/946640> ; # Graphic design (Typography)
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/werbegraphik> ; # Werbegraphik
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/communication_visuelle> ; # Communication visuelle
   schema:about <http://id.loc.gov/authorities/classification/NC997> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/werbung> ; # Werbung
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/communication_en_design> ; # Communication en design
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/gebrauchsgraphik> ; # Gebrauchsgraphik
   schema:about <http://id.worldcat.org/fast/870127> ; # Communication in design
   schema:about <http://experiment.worldcat.org/entity/work/data/2868133671#Topic/publicite> ; # Publicité
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/2868133671#Person/johnson_michael_1964> ; # Michael Johnson
   schema:datePublished "2012" ;
   schema:description "Re-invention -- Smoke and mirrors -- Branding -- Budgets -- Charities and institutions -- Breakthroughs -- Humour -- Shock -- Identity change -- Generation gap -- Information -- Propaganda and ethics -- Education -- Heritage and retro -- Vernacular -- Repetition -- Trust -- Words -- Flexible identity."@en ;
   schema:description "Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2868133671> ;
   schema:inLanguage "en" ;
   schema:name "Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them"@en ;
   schema:productID "812188354" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/812188354#PublicationEvent/london_new_york_phaidon_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2868133671#Agent/phaidon> ; # Phaidon
   schema:url <http://swbplus.bsz-bw.de/bsz375683208inh.htm> ;
   schema:workExample <http://worldcat.org/isbn/9780714864730> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB252248> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/812188354> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/2868133671#Person/johnson_michael_1964> # Michael Johnson
    a schema:Person ;
   schema:birthDate "1964" ;
   schema:familyName "Johnson" ;
   schema:givenName "Michael" ;
   schema:name "Michael Johnson" ;
    .

<http://experiment.worldcat.org/entity/work/data/2868133671#Topic/communication_en_design> # Communication en design
    a schema:Intangible ;
   schema:name "Communication en design"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2868133671#Topic/communication_visuelle> # Communication visuelle
    a schema:Intangible ;
   schema:name "Communication visuelle"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2868133671#Topic/visuelle_kommunikation> # Visuelle Kommunikation
    a schema:Intangible ;
   schema:name "Visuelle Kommunikation"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/869331> # Commercial art
    a schema:Intangible ;
   schema:name "Commercial art"@en ;
    .

<http://id.worldcat.org/fast/870127> # Communication in design
    a schema:Intangible ;
   schema:name "Communication in design"@en ;
    .

<http://id.worldcat.org/fast/946640> # Graphic design (Typography)
    a schema:Intangible ;
   schema:name "Graphic design (Typography)"@en ;
    .

<http://worldcat.org/isbn/9780714864730>
    a schema:ProductModel ;
   schema:isbn "0714864730" ;
   schema:isbn "9780714864730" ;
    .

<http://www.worldcat.org/title/-/oclc/812188354>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/812188354> ; # Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
   schema:dateModified "2016-05-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.