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Problems in developing and launching new products.

Author: American Management Association.
Publisher: New York [1952]
Series: American Management Association.; Marketing series
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: American Management Association.
OCLC Number: 519717
Description: 38 pages 23 cm.
Contents: Why this product was not marketed / by Daniel S. Parker. --
Creating a market for your product / by Albert G. Crockett. --
Basing sales campaigns on lessons from past promotions / by Burton R. Tuxford. --
Technological progress and its impact on marketing, a panel session: I. Chemicals / by Theodore T. Miller. Electronics / by I.J. Kaar. III. Man-made textile fibers / by GeorgeS. Demme. IV. Molded plastics / by William R. Dixon. Discussion.
Series Title: American Management Association.; Marketing series
Other Titles: New products, Problems in developing and launching

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