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Problems in marketing : applying key concepts and techniques

Author: Luiz Moutinho; Charles S Chien
Publisher: Los Angeles : Sage Publications, 2008.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Moutinho, Luiz.
Problems in marketing.
Los Angeles : Sage Publications, 2008
(DLC) 2006940458
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Luiz Moutinho; Charles S Chien
ISBN: 9781849202626 1849202621 0761971785 9780761971788 9781446220948 144622094X
OCLC Number: 646806919
Description: 1 online resource (xiii, 322 pages) : illustrations
Contents: Environmental ScanningConsumer BehaviourMarket Research and Market ForecastingStrategic MarketingPositioning, Product and PricingPricingIntegrated Marketing CommunicationInternet MarketingSales and Distribution ManagementInternational MarketingIssues and Trends
Responsibility: Luiz Moutinho & Charles Chien.

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