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Genre/Form: Case studies
Fallstudiensammlung
Additional Physical Format: Online version:
Problems in marketing.
New York : McGraw-Hill, ©1981
(OCoLC)988252763
Document Type: Book
All Authors / Contributors: E Raymond Corey; Christopher H Lovelock; Scott Ward; Harvard University. Graduate School of Business Administration.
ISBN: 0070131414 9780070131415
OCLC Number: 6916591
Notes: "Case materials of the Harvard Graduate School of Business Administration."
Description: xviii, 810 pages : illustrations ; 24 cm.
Contents: The marketing process --
Market selection and product planning.
Series Title: McGraw-Hill series in marketing.
Responsibility: [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

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