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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Author: Jay D Lindquist; Academy of Marketing Science. Annual Conference
Publisher: Cham : Springer, [2015] ©2015
Series: Developments in marketing science.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Summary:
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an  Read more...
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Details

Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Printed edition:
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jay D Lindquist; Academy of Marketing Science. Annual Conference
ISBN: 9783319169736 3319169734 3319169726 9783319169729
OCLC Number: 909772526
Notes: International conference proceedings.
Description: 1 online resource.
Contents: Foreword --
Preface --
Consumer Behavior --
International Marketing --
Marketing Education --
Marketing Management --
Marketing of Services --
Research Methodology --
Research in Progress.
Series Title: Developments in marketing science.
Responsibility: Jay D. Lindquist, editor.

Abstract:

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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