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Proceedings of the 1993 World Marketing Congress

Author: M Joseph Sirgy; Kenneth D Bahn; Tunc Erem
Publisher: Cham : Springer International Publishing, 2015.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: M Joseph Sirgy; Kenneth D Bahn; Tunc Erem
ISBN: 9783319173238 3319173235 9783319173221 3319173227
OCLC Number: 913610604
Description: 1 online resource (XXVIII, 675 Seiten :) : Online-Ressource.
Contents: Innovation, Technology, and Product Strategy --
Pricing and Countertrade --
Logistics --
Comparative Marketing Systems --
Industrial Marketing --
Sales Management --
Services Marketing --
Marketing Channels --
International Marketing Management --
Marketing Communications --
Emergence of the European Community --
Buyer Behavior --
Retailing --
Marketing and Development --
Consumer Marketing --
International Trade and Business Strategies --
Macromarketing --
Marketing Research --
Purchasing Management --
Public Policy and Marketing.
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Responsibility: edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.

Abstract:

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international  Read more...

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