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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Author: Roger Gomes
Publisher: Cham : Springer International Publishing, 2015.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition/Format:   Computer file : Conference publication : EnglishView all editions and formats
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Material Type: Conference publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roger Gomes
ISBN: 9783319131467 331913146X 9783319131474 3319131478
OCLC Number: 902846362
Description: 1 online resource (XXVIII, 332 p).
Contents: High Technology and Computers in the Global Environment.- Advertising: Images and Differential Effects.- Pricing and Product/Brand Mangement.- Buyer Behavior and Consumer Issues.- Macromarketing and Public Policy.- Similarity, Schematicity, and Choice Clustering in Consumer Behavior.- The Marketing Concept Revisited.- Exploring Consumption Behavior Differences and Asymmetries Between Groups.- Retail Patronage and Perceived Value Across Cultures.- Strategy, Strategic Orientation, and Strategic Response.- Global Marketing Strategy.- Sales Motivation and Compensation.- Selling and Sale Management.- Free Trade and International Marketing Strategy.- Conceptual & Modeling Issues in Services Marketing.- Quantitative Methods.- Country-of-Origin and Ethnocentrism.- Emerging Issues in Professional Services Marketing.- Elements of Channel Relationships.- Positioning in Channel Relationships.- Advances in Research on Marketing of Industrial Services.- Non-Quantitative Methods.- Macromarketing in the Global Environment.- Inventory, Price and Sales Management in the Retailing Environment.- Research Areas in Channel Relationships.- Market Entry and Internationalization.- Strategic Options and Related Organizational Issues.- Marketing Education Issues.
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Responsibility: edited by Roger Gomes.

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