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Process-based Strategic Planning

Author: Rudolf Gr nig; Richard K hn
Publisher: Berlin ; Heidelberg : Springer-Verlag Berlin Heidelberg, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies  Read more...
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Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rudolf Gr nig; Richard K hn
ISBN: 9783642167157 3642167152 9783642167140 3642167144
OCLC Number: 767753283
Description: 1 online resource
Contents: Idea of Strategic Planning --
Process of Strategic Planning and Resulting Documents --
Project Planning, Analysis and Mission Statement Revision --
Developing the Corporate Strategy --
Developing the Business Strategies --
Implementing, Assessing and Approving the Strategies.
Responsibility: by Rudolf Gr nig, Richard K hn.

Abstract:

This book presents a heuristic process that will help companies determine future strategies. This process is divided into seven steps and, for each of these steps, detailed recommendations for  Read more...

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