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Process-based Strategic Planning

Author: Rudolf Grünig; Richard Kühn
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Summary:
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rudolf Grünig; Richard Kühn
ISBN: 9783662094518 3662094517
OCLC Number: 851391574
Description: 1 online resource (xxii, 314 pages)
Contents: The idea of strategic planning --
The process of strategic planning and the resulting documents --
Strategy project planning and strategic analysis --
Developing corporate strategies --
Developing business strategies --
Defining the implementation measures and assessing and approving the strategies.
Responsibility: by Rudolf Grünig, Richard Kühn.

Abstract:

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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