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The producer's guide to transmedia : how to develop, fund, produce and distribute compelling stories across multiple platforms

Author: Nuno Bernardo
Publisher: Dublin, Ireland : Beactive Books, 2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become  Read more...
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Document Type: Book
All Authors / Contributors: Nuno Bernardo
ISBN: 9780956750006 0956750001
OCLC Number: 768736256
Description: xxv, 153 pages ; 23 cm
Contents: I. Transmedia --
a perspective --
II. The perfect idea --
III. Development of a transmedia bible --
IV. Funding your transmedia project --
V. Writing for transmedia --
VI. Produce content for multiple platforms --
VII. Content disruption --
VIII. Social media --
IX. International distribution --
X. The licensing world --
XI. The future.
Responsibility: Nuno Bernardo.

Abstract:

The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary.

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