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Product and market development for subsistence marketplaces

Author: José Antonio Rosa; Madhu Viswanathan
Publisher: Amsterdam ; London : JAI, 2007.
Series: Advances in international management, v. 20.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular  Read more...

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Genre/Form: Conference papers and proceedings
Congresses
Additional Physical Format: Online version:
Product and market development for subsistence marketplaces.
Amsterdam ; London : JAI, 2007
(OCoLC)820723313
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: José Antonio Rosa; Madhu Viswanathan
ISBN: 9780762313969 076231396X
OCLC Number: 123374971
Notes: Includes selected conference papers.
Description: xv, 340 pages : illustrations ; 24 cm.
Contents: Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Miswanathan and José Antonio Rosa --
Understanding product and market interactions in subsistence marketplaces : a study in South India / Madhubalan Miswanathan --
A family systems interpretation of how subsistence consumers manage : the case of South Africa / Julie A. Ruth and Rachel Oakley Hsiung --
Potential vulnerabilities of U.S. Subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls and Nakeisha Ferguson --
Understanding subsistence marketplaces : exploring the contributions of participatory action research / Julie L. Ozanne and Bige Saatcioghu --
Impact of entrepreneurship development through corporate interventions : an assessment of the case of the HLL's Project Shakti / M.J. Xavier, J. Raja and S. Usha Nandhini --
Participatory research methods for subsistence consumers / Edward McKenzie Abbey and Sharmin Attaran --
Microcredit through the feminist lens : toward a more equitable approach to social entrepreneurship / Ina Freeman and Nancy Higginson --
Marketing in subsistence markets : innovation through decentralization and externalization / Robin Ritchie and Srinivas Sridharan --
Market orientation and performance in low-income countries : the case of Zimbabwean retailers / Steven Michael Burgess and Pfavai Nyajeka --
Univever's business in India's subsistence economies / Rohithari Rajan --
Toward more responsive organizations : openness to change and culture preservation in subsistence and developing economies / Charles M. Wood --
Consumption and environmental degradation : a long-term view / Kanwalroop Kathy Dhanda and Ronald Paul Hill --
Market disintermediation and producer value capture : the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina and Dwayne Ball.
Series Title: Advances in international management, v. 20.
Responsibility: edited by José Antonio Rosa, Madhubalan Viswanathan.

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