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Product design and corporate strategy : managing the connection for competitive advantage

Author: Robert Blaich; Janet Blaich
Publisher: New York : McGraw-Hill, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Blaich; Janet Blaich
ISBN: 0070056714 9780070056718
OCLC Number: 26635424
Description: xiii, 191 pages : illustrations ; 25 cm
Contents: pt. 1. Bringing Design into the Management Mainstream --
1. What Is Design Management? --
2. Design: The New Competitive Trump Card --
3. Ten Design Management Issues and How They Connect to Corporate Strategy --
pt. 2. Herman Miller and Design Management --
4. Herman Miller and the "Providential" Partnership with Design --
5. Herman Miller Case Studies and Design Management Issues --
pt. 3. Philips and Design Management --
6. Plugging in Design as a Global Strategy --
7. Philips Case Studies and Design Management Issues --
pt. 4. Basis for Building a Design Management Methodology --
8. Design Management and Some Common Ground for All Companies --
9. Fertile Ground Factor.
Responsibility: Robert Blaich with Janet Blaich.

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