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Product design and technological innovation : a reader

Author: Robin Roy; David Wield
Publisher: Milton Keynes [Buckinghamshire] ; Philadelphia : Open University Press, ©1986.
Series: Open University set book.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Robin Roy; David Wield
ISBN: 0335151108 9780335151103 0335151094 9780335151097
OCLC Number: 12162844
Description: 322 pages : illustrations ; 24 cm.
Contents: Design and innovation - technological innovation; product design; creative individuals; innovative organizations - corporate strategies, company organization ad product management; consumers and users -design, marketing and the consumer, diffusion of innovations; government - national policies, local and regional initiatives; future directions - the pattern of innovation, controlling technology.
Series Title: Open University set book.
Responsibility: edited by Robin Roy and David Wield.

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