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Product Development for Distant Target Groups : An Experimental Study for the Silver Market

Author: Malte Marwede
Publisher: Wiesbaden Springer Gabler 2017
Dissertation: Dissertation Technische Universität Hamburg-Harburg 2017.
Series: Forschungs-/Entwicklungs-/Innovations-Management
Edition/Format:   Thesis/dissertation : Thesis/dissertation : eBook   Computer File : EnglishView all editions and formats
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Genre/Form: Hochschulschrift
Additional Physical Format: Erscheint auch als:
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Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malte Marwede
ISBN: 9783658183257 365818325X
OCLC Number: 992525786
Description: 1 Online-Ressource (XVII, 244 Seiten) : 65 Illustrationen.
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
Responsibility: by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt.

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