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Product differentiation and film programming choice : do first-run movie theatres show the same films?

Author: Darlene C Chisholm; Margaret Stokes McMillan; George Norman; National Bureau of Economic Research.
Publisher: Cambridge, Mass. : National Bureau of Economic Research, 2006.
Series: Working paper series (National Bureau of Economic Research), no. 12646.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Darlene C Chisholm; Margaret Stokes McMillan; George Norman; National Bureau of Economic Research.
OCLC Number: 74815373
Description: 1 online resource (1 volume).
Series Title: Working paper series (National Bureau of Economic Research), no. 12646.
Responsibility: Darlene C. Chisholm, Margaret S. McMillan, George Norman.

Abstract:

We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.

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