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Product innovation : idea to exploitation

Author: J A A Bradbury
Publisher: Chichester ; New York : Wiley, ©1989.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This study presents a philosophy of innovation and establishes a theoretical model to show innovation as a dynamic process. It makes extensive use of practical experience to illustrate the many  Read more...

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Additional Physical Format: Online version:
Bradbury, J.A.A.
Product innovation.
Chichester ; New York : Wiley, ©1989
(OCoLC)645705883
Document Type: Book
All Authors / Contributors: J A A Bradbury
ISBN: 0471921696 9780471921691
OCLC Number: 18874873
Description: vii, 181 pages : illustrations ; 24 cm
Contents: Part 1 The innovation process: philosophy and experience; defining innovation. Part 2 Key events of product innovation: feasibility phase; exploitation phase. Part 3 Innovation and the innovator: the innovator's environment; innovation and manufacturing industry. Part 4 Concept to feasibility: the source of innovation; preparing for patent application. Part 5 Applications research: applications and secondary innovation; quality control. Part 6 Development and design: the role of development; cost effect comparisons. Part 7 The business objective - product exploitation: exploitation strategy; presentation and negotiation - the final goal. Part 8 The practice of innovation: experiment and feasibility; prototype evaluation.
Responsibility: J.A.A. Bradbury.

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