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Product innovation : leading change through integrated product development

Author: David L Rainey
Publisher: New York : Cambridge University Press, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David L Rainey
ISBN: 0521842751 9780521842754
OCLC Number: 55845630
Description: xiv, 625 pages : illustrations ; 25 cm
Contents: pt. 1. Product innovation and strategic logic. Introduction to product innovation and new-product development --
Strategic logic of product innovation --
The new-product development process and organizational aspects --
pt. 2. Establishing the foundation: the conceptual level. Identifying new-product opportunities: Idea generation (phase 1) --
Concept development and selection (phase 2) --
NPD program definition (phase 3) --
Supplement to Chapter 6: Overview of financial-management techniques related to new-product development / Lou Gingerella --
pt. 3. Methods and techniques for analysis and decision making. Product/market considerations, integrated product design, and product architecture --
Supplement to Chapter 7: The strategic utilization of quality function deployment / Richard Picard --
Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign --
Production strategies and methods: operational and manufacturing implications / Edward D. Arnheiter --
Financial applications and implications --
pt. 4. The operational level and concluding remarks. Design and development (phase 4) --
Validation (phase 5) --
Supplement to Chapter 12: Rapid prototyping and stereolithography / Edward D. Arnheiter --
Pre-commercialization (phase 6) and the launch --
Concluding remarkes and insights about product innovation in the twenty-first century.
Responsibility: David L. Rainey.
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Review of the hardback: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management "The goal of this book is to describe, assess and apply the latest methods and Read more...

 
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