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Product juggernauts : how companies mobilize to generate a stream of market winners

Author: Jean Philippe Deschamps; P Ranganath Nayak
Publisher: Boston : Harvard Business School Press, ©1995.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Jean Philippe Deschamps; P Ranganath Nayak
ISBN: 0875843417 9780875843414
OCLC Number: 31330407
Description: xii, 472 p. : ill. ; 25 cm.
Responsibility: Jean-Philippe Deschamps and P. Ranganath Nayak.

Abstract:

Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation.

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