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Product leadership : creating and launching superior new products

Author: Robert G Cooper
Publisher: Reading, Mass. : Perseus Books, [1998]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper  Read more...
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Document Type: Book
All Authors / Contributors: Robert G Cooper
ISBN: 0738200107 9780738200101
OCLC Number: 40186622
Description: xiv, 314 pages : illustrations ; 25 cm
Contents: 1. Winning Is Everything --
2. What Separates Winners from Losers: The Critical Success Factors --
3. The Keys to Victory: Seven New Critical Success Factors --
4. The Stage-Gate New Product Process --
5. Effective Gates and Gatekeeping --
Picking the Winners --
6. Managing Your New Product Portfolio --
7. A New Product Strategy for Your Business: What Markets, Products, and Technologies? --
8. Taking Action --
An Executive Summary --
App. A. The ProBE Diagnostic Tool --
App. B.A Sample Scoring Model (Gates 2 and 3) --
App. C. The Right Procedure to Ensure High-Quality Gate Meetings.
Responsibility: Robert G. Cooper.
More information:

Abstract:

"In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R & D, and HR, to triumph over the competition and become a leader in the new products war."--Jacket.

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